Yochai Benkler. The Wealth of Networks, 2006

Yochai Benkler assesses a shift from “Industrial Information Economy” to “Networked Information Economy” (31 – 32). The former was characterized by the high cost of the means of producing and sharing (the media), which buttressed a much centralized and concentrated production of content (TV, newspapers, etc). The latter is characterized by a dramatic decrease in these costs. It opened the door a democratic, participatory and rhizomatic production of content, and to the flourishing of “nonmarket production” (56); that is, to a world in which individuals fully retrieve their power to create. Through his advocating of the saint trilogy “information, knowledge, culture”, Benkler outlines technological affordances personal computers and access to the Internet have bestowed, while responding to problems that were coming to a head at the time he was writing. Indeed, in the 2000s, and under the pressure of music and movie industries, many countries were enacting repressive regulations aimed at sanctioning and circumscribing the sprawling of copyright infringement that the Internet made possible. Taking a firm stance against such institutional, vertical forms of regulation, Benkler supports horizontal forms of self- or peer-regulation (he illustrates his point through the example of Wikipedia (71-74) Slashdot (76-80), and Amazon (!), if I remember well). Benkler also demonstrates the economic sustainability of the model of free culture, and how “libre” knowledge fosters further innovations.

Although optimistic in tone, Benkler cautions us that “there is no guarantee that networked information technology will lead to the improvements in innovation, freedom, and justice that I suggest are possible. That is a choice we face as a society”(18)… It is good to be reminded that it is at least partly thanks to idealists and altruists that we are able to share our thoughts on this blog, amongst many other things. Yet from our 2017 standpoint, Benkler’s “techno-future” sounds in many ways like a path not taken. As Tim Berners-Lee – hardly suspected of having a prejudice against the Internet – bluntly puts it in a recent interview: “The system is failing“. This failure is arguably due to phenomena that may not have been predictable back in 2006, but also to problems embedded in the ideological tenets of “hacker culture”, and stemming from the blind spots of the idealistic views on which Benkler draws. I especially take issue with the idea that voluntarily creating for free is a practice everyone can equally afford, and that sharing is an inherently altruistic practice. I shall summarize some of these problems below. Please feel free to comment, correct, and add up any thought.

Common knowledge“, “semiotic democracy and transparency” and “participatory culture” are all predicated on a generous view of humanity. Granted, Benkler does mention the possibility of misinformation (“gobbledygook”) and even trolling (75-77), but these are posited as problems that peer-production will easily redress. And… well. I will not dwell on this point, for we are all too aware of what’s happened: the destabilizing of traditional forms of knowledge hierarchization and validation has given way to the rampant spread of fake news and propagandistic forms of disinformation, to an extent only comparable to what happens during wartime, and in the face of which peer processes of accreditation have seemed mostly powerless. It is disheartening to see that faith in humanity can be proven so wrong. But perhaps this error of judgment is related to the way enemies were picked…

Indeed, Benkler posits liberal States – jointly with traditional mass industries – as the main villain of the story. An “anarchic/libertarian” view, as he puts it. From what I can remember, the debate on intellectual property was very much constructed under these terms in the 2000s. Those terms and the enemy thus picked seem to have made Benkler (along with everyone involved at the time) oblivious/unaware of the fact that digital sharing was to be done through (private and for-profits) intermediaries. Material ones (cables, physical storages aka “clouds” etc) bring up the issue of net neutrality. Digital intermediaries, such as web search engines, social media, and social networking services have generated a whole set of problems of which we are now all too aware as well. Perhaps “nonmarket behavior is becoming central to producing our information and environment” (56), but it’s also turned out that intermediaries did find ways to turn those “nonmarket” exchanges into commodities. The advent of social media and social networking services has thus dramatically reshaped the terms of the discussion throughout the last decade. The opaque processing of citizens’ data, subsequent manipulations of public opinion, the looming threat over democracies etc. spring from the ways companies have taken hold of the sharing culture the Networked Information Economy fosters (see Adeline Koh). A bit of wariness towards the very private companies (Google, Amazon, etc) that sounded so nice back then, a bit of state regulation instead of laissez-faire towards them (and instead of targeting and criminalizing individuals) might have been an answer. This is an easy thing to say now…

Keeping in mind the terms of the debate in which Benkler was engaged is also helpful to account for the insufficiencies of the binary he builds on to think of intellectual property. I  exaggerate a little bit, but the big picture is copyright = big bad industries protected by big bad states vs. commons/copyleft = universally good model for altruistic individuals. Benkler promotes an unbridled access to, reworking, and sharing of creative contents. His view is buttressed by a representation of “information, knowledge, culture” as non-rivals goods, i.e goods whose value does not decrease when sharing them, just like love or friendship (vs. rival ones, 35-36). At the individual level, that framework leaves out some important issues. In a capitalist context, one risk is to have “libre” content creation reduced to a privilege granted to those who are sufficiently stable/safe, economically and emotionally speaking, to take risks, and/or who are from a culture which encourages risks taking, and/or who are somehow insiders having a sense of which kind of creations is worth investing time and energy on. In the meantime, the rest is silenced or pressed to take more or less informed risks in the hope that their time and energy will eventually generate earnings. More bluntly: how do individuals make a living out of their creations in the reign of unbridled “cultural freedom”?

This American Life’s latest episode illustrates some of the limits entailed in Benkler’s radical stance:

The story began in 2011 when the wildlife photographer David J. Slater got stunning photos of monkeys in Indonesia. The trick is that these pictures were selfies, which made Wikipedia claim them as public domain. Wikipedians got pretty nasty about it, publicly ridiculing Slater when he asked for compensation (nicely asking, not suing). One thing led to another, and the photographer ended up being sued, for copyright infringement, by one of the monkeys… It is an interesting case for diverse reasons, notably for the blurring of the concept of “authorship” (is the monkey the author for having pressed the button?). Here, the point is that if we were to follow Benkler’s altruistic, volunteering and disinterested conception of individual content creation, this photographer could not make a living and pay for the months he spent in Indonesia. Perhaps Benkler would respond that Slater should rather become a “Joe Einstein” (p43). But then, how does one reach such status in the first place? I felt that Fred Benenson‘s framework (fungible vs. nonfungible work) and the nuances he makes between different models, along with Lewis Hyde‘s historically-based definition of commons (workable in a “stinted market, one constrained by moral concerns”, Hyde: 36) addresses these issues in a much more effective way.

One thought on “Yochai Benkler. The Wealth of Networks, 2006

  1. Hi Angelique, What a great photo! I’m so intrigued by the Slater case. It reminds me of another selfie case which I offer–and please know I do not intend to trivialize your great example–remember the Oscar selfie? It’s a great photo and it was a really fun idea, but the day after the Oscars all the infighting among hundreds of Hollywood attorneys started, arguing about who “owned” the photo. So they went with current law, which is, whoever presses the shutter is the author regardless of whose device it is, and so, in this case, the actor Bradley Cooper was determined to be the author/owner because he pressed the shutter on Ellen di G’s smartphone.

Leave a Reply

Your email address will not be published. Required fields are marked *